Verizon looks to become dominant advertising force (VZ)

BI Intelligence This story was delivered to BI Intelligence "Digital Media Briefing" subscribers. To learn more and subscribe, please click here. Verizon is building out its advertising business with a new loyalty program that gives the carrier access to subscriber data,The Wall Street Journalreports. The program, called Verizon Up, gives subscribers credits that can be redeemed for access to movie premieres, concert tickets, as well as phone upgrades — as long as consumers agree toshare their...